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KSC Blog Featured Articles

Increasing Conversions on Your E-Commerce Website
09/23/16
By: Matt Curtis
With the large boom in e-commerce over recent years, many people are left wondering why they aren’t moving products off the shelves. This lack of sales has left many stores turning to e-commerce as a new outlet for selling product. Much like brick and mortar stores, there’s a lot of work that goes into making an e-commerce store effective. Here are some tips for increasing conversions on your e-commerce site!  ...
Digital Marketing | Why Location Services are the Future of Smart Business
09/16/16
By: Kevin Breindel
We’ve all been there before. It’s getting late, you forgot to pick up that thing your spouse specifically asked you not to forget. Coming home without it is not going to end well for you. Luckily you’ve Googled the store and it’s still open! You are saved.   20 minutes later you pull up to the store only to find that it closed an hour ago……this is going to be a long night.   Any smart business person knows that a...
Targeting Your Digital Marketing | Building a Buyer Persona
09/09/16
By: Matt Curtis
Picture times square, one of the most iconic locations on the face of the earth; imagine standing in the very center of it, that place where all the pictures are taken from. What you see around you is the physical representation of the digital market place. The cascade of flashing lights is just one small facet of marketers fighting for the attention of their clients. Now more than ever you have to be specific and target...
Maximize Your Business Impact | How to Use Facebook Chatbots
08/26/16
By: Matt Curtis
Over the past few years Facebook has been doing everything it can to isolate and enlarge their messenger service. What started as a simple messaging app has grown leaps and bounds as Facebook continues their aim to be the one stop shop for social interaction.   This year has seen the introduction and emphasis moved onto chatbots. Chatbots offer a variety of different uses ranging from casual conversations to direct...
Web Traffic Numbers Got You Down?
08/19/16
By: Kevin Breindel
You’ve done it! After months of work (as well as a hefty financial investment) you are finally ready to launch your new website. All the planning, designing, and optimizing is in place and you are ready to sit back and watch sales skyrocket behind the updated user experience.   Then you launch your site…..and traffic drops….A LOT.   Nothing is more terrifying for an online business owner than seeing a sudden drop in...
What to Consider When Designing an E-Commerce Website
08/11/16
By: Dominica Latus
Selling online can lead to huge opportunities for your business. Developing an E-Commerce website will allow you to sell your product globally 24/7. But successfully selling your product online takes a bit more thought than just simply slapping your products into a database and uploading them to your website. It takes planning to create a pleasing online shopping experience and to convert your site visitors into paying...
I Readit on Reddit! | Marketing On Reddit
07/22/16
By: Matt Curtis
Earlier you might’ve saw our latest infographic that broke down the current state of Reddit and how it’s growing at an astounding rate (If you haven’t seen it yet we highly recommend you check it out, the numbers are actually pretty crazy!). We wanted to revisit the topic and break it down a little more from our point of view so you know exactly how and why you should be marketing on Reddit!   Why Use Reddit? Reddit,...