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KSC Blog Featured Articles

12 National Days You'll Want to Put on Your Calendar
By: Alli Kuhlmann
Over the past few months, I couldn’t help but notice my social media blowing up about certain days of the year. From what seemed like out of nowhere, I was seeing things like, “Happy National Doughnut Day!” and, “There’s never too much #nationalpieday.” Until recently, I was never aware of how many goofy national days there really are in the USA.   So, naturally, I took to the web to see what other sorts of wacky days...
Video Marketing
By: Kevin Breindel
The marketing world is always changing. If you’re basing your campaigns on what you learned in school a decade ago you might as well be writing your e-mails on stone tablets. Quality content is now the key to driving traffic towards your business. In the past that meant just writing a good blog post and being done with it. Not anymore.    As attention spans continue to get shorter and shorter, it has become...
Curated Content vs. Original Content | The Social Media Game Changer
By: Matt Curtis
​Social media has become one of the main avenues of inbound marketing to date with thousands of companies fighting for the social limelight. In the struggle for interactions, many social media professionals grapple with the decision of curated content vs. original content which could be the social media game changer for your business.   To understand which content is important you must first understand what curated and...
5 Reasons why wireframes are so important
By: Dominica Latus
If you’ve been talking with any web company about a new design or redesign, you’ve most likely heard the term “wireframe” come up during discussions about the web development process. A wireframe is a very basic layout of a web page that includes no color, no imagery and, in some cases, no text.   So, why is it important to create these skeletons for a future website design? Why can’t we just jump right into the good...
Ways to Start Relationship Marketing
By: Anna Manteufel
Relationships are the basis of our connections with consumers, existing customers, potential clients, fellow employees, and peers. If there were a way to distinguish your marketing technique from one relationship style to the next, would you take advantage of that? Of course you would. To better understand what relationship marketing is, put yourself in the shoes of a customer service representative. They’re not the ones...
Tips for Staying Focused in the Workplace
By: Anna Manteufel
When it comes to our level of focus on any given day of the week, we find ourselves sidetracked with existing memories of the previous weekend, upcoming plans, what you forgot to do the day prior, and so on. Reflecting on your to do list is one thing, but what can be said for those that just aren’t able to stay focused in the workplace? A short attention span is common amongst many and from time to time, it’s normal to...
How to Create a Content Strategy
By: Josh Kasombo
If you’re in marketing, you’re already well aware that the web is now the premier channel to generate new leads for business. So you also know that in order to catch those people online, you need killer content. Content marketing is the name of the game, and doing it well requires a great content strategy.   Whereas “content marketing” is the process of using the content you create to build and engage your audience, a...