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KSC Blog Featured Articles

By: Anna Manteufel
When it comes to a use for marketing, some view the task as temporary when it comes to our relationships with consumers. Instead of cutting your time together short by accepting a one-and-done mindset, make consumers feel like you value their presence in your market and would like to see more of it. If your goal is to create more purchases through your newly developed ad campaigns, don’t sell yourself short by...
By: Ashley Stevens
As we’ve been taught throughout our lives, not everything is a popularity contest. While something may appear bright and shiny on the outside, what’s offered once you’re inside? In a testament to people, we know not to base everything off of ease and appearance, but rather the opposite. The same goes for web development. While there are certain software systems that require a time commitment to get started, the result...
By: Anna Manteufel
As we maneuver our way into new eras, we find ourselves returning to simplistic theories once again. Similar to how bellbottoms made their way back in style, location-based marketing is back on the rise. As in the times before digital marketing, consumers were targeted based on location. If you couldn’t reach your target market within the same area code, you could forget having them as a customer. In today’s day and age...
By: Josh Kasombo
When you visit a bad website you can to tell in an instant. Why? Because just like entering a foreign building, when you aren’t able to find where you need to go with ease you get frustrated. Now apply those same principles to your website and you understand the need for having a great website architecture plan!   Users have four questions when they arrive at a website:    Am I in the right place? Do they have what...
2016 Color Trends
By: Dominica Latus
As a web designer, one of the things I always look forward to is Pantone’s Color of the Year reveal. But to the surprise of many (myself included) Pantone actually picked TWO colors of the year for the first time. Those colors, Rose Quartz, a soft pink, and Serenity, a soft blue, are being put side by side to create this year’s primary color combo.     As usual with the winning color (or colors), you can expect to see...
By: Zack Kinsley
Marketing is all about creating great content that educates and builds relationships. These days customers need to be nurtured with new content repeatedly for duration of time. The days of impulse buying are disappearing, and those customers are no one’s true target customer. Automation tools are the key to managing this task effectively. They allow for a set of content to be made and reused over and over again across...
By: Miranda Knudtson
Gone are the days where marketers can send out a mass message to consumers and get a large response. Sure, you might be able to snag a few people, but most will ignore generic messages, especially in the digital world. As we learn more about digital marketing and how our consumers behave, personalization has become more popular. What does personalization mean for the businessman? Personalizing digital marketing...