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Audit your presence online
05/10/17
By: Lori Highby
With 6,586,013,574 online searches conducted a day worldwide, we know that the web is a powerful tool for any business!  You are likely a contributor in this large figure with the searches you are conducting daily.  Have you stopped and taken the time to search your own company from the perspective of your target customer?   Put yourself in your customer’s shoes and conduct some searches online mapping out that entire...
Responding to Negative Reviews
04/17/17
By: Lori Highby
Every company dreads the negative review and almost every company will encounter them at some point in their lifespan. Handling these reviews can be tough, especially if you feel like the criticism is unwarranted. The last thing you want to do, though, is lash out or be defensive and, in turn, not responding to the review can be equally as harmful. Here are a few tips to help handle a bad review:   Respond Quickly...
Fighting the Algorithm | Facebook’s Greatest Strength is Your Biggest Weakness
03/20/17
By: Matt Curtis
Facebook stands as the giant among other social media platforms with over one and a half BILLION active users. For this reason, it’s no surprise why so many businesses choose to use it as their go-to social media platform. Despite the heavy business usage, many people are still confused why a post on a page with 1000 followers can receive less than 100 views. To combat this, you’ll need to learn about fighting the...
The Benefits of Video Marketing in 2017
03/06/17
By: Matt Curtis
With many companies looking to find that last piece of their marketing plan that will help them be successful, many are turning to video marketing. Statistically, it’s no surprise since as many as 76% of business owners and marketers have said video has a direct impact on their business (Source).   When it comes to actually utilizing the platform, you’ll find that the benefits of video marketing in 2017 far outweigh...
2017 Super Bowl Marketing Trends
02/21/17
By: Will Fischer
  Every year companies shell out millions for the Super Bowl in attempt to captivate an audience of over 100 million people. Advertising on television’s biggest night is no easy feat as a 30 second commercial spot costs upward of $5 million, excluding production costs.   In attempt to receive the largest return on investment, companies employ advertising tactics that they hope will resonate and engage with the...
How to Design an E-book
02/09/17
By: Dominica Latus
For many business owners, using an e-book is a great way to capture new leads for your business and create a great first impression on potential customers. While many people are able to efficiently write the e-book itself, the design is where they often struggle.   The design can be the toughest part for some, especially those that have little to no experience. To help ease the process, here’s a list of the 5 steps to...
What Do You Meme? | Why Your Business Should Take Advantage of Internet Memes
01/09/17
By: Alli Kuhlmann
Since the internet started to flourish back in the year 2000, very few ideas have spread faster than that of the “meme.” For those unfamiliar with this term, a meme is any form of popular culture that is internet-based, spreading from person to person, eventually turning into an internet sensation. Memes can range anywhere between a funny picture with a snarky caption, to planking, which was popular in the early 2010’s...