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Fighting the Algorithm | Facebook’s Greatest Strength is Your Biggest Weakness
By: Matt Curtis
Facebook stands as the giant among other social media platforms with over one and a half BILLION active users. For this reason, it’s no surprise why so many businesses choose to use it as their go-to social media platform. Despite the heavy business usage, many people are still confused why a post on a page with 1000 followers can receive less than 100 views. To combat this, you’ll need to learn about fighting the...
video marketing
By: Matt Curtis
With many companies looking to find that last piece of their marketing plan that will help them be successful, many are turning to video marketing. Statistically, it’s no surprise since as many as 76% of business owners and marketers have said video has a direct impact on their business (Source).   When it comes to actually utilizing the platform, you’ll find that the benefits of video marketing in 2017 far outweigh...
2017 Super Bowl Marketing Trends
By: Will Fischer
  Every year companies shell out millions for the Super Bowl in attempt to captivate an audience of over 100 million people. Advertising on television’s biggest night is no easy feat as a 30 second commercial spot costs upward of $5 million, excluding production costs.   In attempt to receive the largest return on investment, companies employ advertising tactics that they hope will resonate and engage with the...
How to Design an E-book
By: Dominica Latus
For many business owners, using an e-book is a great way to capture new leads for your business and create a great first impression on potential customers. While many people are able to efficiently write the e-book itself, the design is where they often struggle.   The design can be the toughest part for some, especially those that have little to no experience. To help ease the process, here’s a list of the 5 steps to...
What Do You Meme? | Why Your Business Should Take Advantage of Internet Memes
By: Alli Kuhlmann
Since the internet started to flourish back in the year 2000, very few ideas have spread faster than that of the “meme.” For those unfamiliar with this term, a meme is any form of popular culture that is internet-based, spreading from person to person, eventually turning into an internet sensation. Memes can range anywhere between a funny picture with a snarky caption, to planking, which was popular in the early 2010’s...
By: Anna Manteufel
As 2016 quickly draws near its end, businesses have inevitably began to put together plans for 2017. Often times this means figuring out how to outdo what you’ve accomplished in the years past. More likely than not this means thinking about marketing.   When it comes to your marketing plan for 2017, what ideas do you have in place? Are you turning a new leaf on social media platforms? Revamping a hard-to-navigate...
Making the Sale | How to Convert Leads Like the Pros
By: Matt Curtis
In every business there’s a transition time between when a lead is generated and when it is finally turned into a sale. To increase the chances you are making that conversion from lead to customer, it’s important that you begin nurturing your clients effectively from the very start.    Integrating a good Customer Relationship Management system, or CRM, is the foundation of managing your customer journey. By...