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2017 Super Bowl Marketing Trends
By: Will Fischer
  Every year companies shell out millions for the Super Bowl in attempt to captivate an audience of over 100 million people. Advertising on television’s biggest night is no easy feat as a 30 second commercial spot costs upward of $5 million, excluding production costs.   In attempt to receive the largest return on investment, companies employ advertising tactics that they hope will resonate and engage with the...