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Responding to Negative Reviews
04/17/17
By: Lori Highby
Every company dreads the negative review and almost every company will encounter them at some point in their lifespan. Handling these reviews can be tough, especially if you feel like the criticism is unwarranted. The last thing you want to do, though, is lash out or be defensive and, in turn, not responding to the review can be equally as harmful. Here are a few tips to help handle a bad review:   Respond Quickly...
Drupal 6 End of Life
02/12/16
By: Lori Highby
Here at Keystone Click we’ve been diehard Drupal fans and advocates since setting up shop in 2008. What that means is we’ve been developing and implementing websites using the Drupal platform dating back to Drupal 6. As the saying goes though, “out with the old, and in with the new”, and Drupal 8 is now the flagship version for users. But as Drupal 8 becomes the new standard, support for the older Drupal 6 will come to...
Digital Marketing Trends to Watch in 2016
11/10/15
By: Lori Highby
Brands are always on the hunt for new ways to bolster web presence, which is why the demand for solid digital marketing strategies is so high among business owners. But keeping up online means more than implementing what’s already being done, it means staying ahead of the curve as well. Keeping tabs on emerging trends is the best way to keep your marketing campaigns successful, and your brand top of mind.   Here we...
Business Owners Connection
08/27/15
By: Lori Highby
Mark your calendars as the next session of Essential Strategies for the Savvy Business Owner will be held on September 16th, and this time we're talking profitability!  Essential Strategies partners a group of business owners to present a series of educational topics FOR business owners, presented BY business owners. Our diverse areas of expertise are what have brought us together to realize that we can help each other...
Discovery Projects & Overcoming "The Cone of Uncertainty": Lessons from DrupalCon
06/02/15
By: Lori Highby
  We love what Drupal is able to do for our clients, which is why it’s always a pleasure to attend DrupalCon. This year the convention offered a ton of learning opportunities from UX design to business and strategy.   But being that we’re in the business of projects, Tom Martin’s talk, “Discovery Projects: Strategies for Defining the Opportunity” proved to be particularly enlightening.     The “Cone of Uncertainty...
Aligning Your Traditional Marketing with Digital
05/25/15
By: Lori Highby
As a recent participant of DrupalCon 2015 in Los Angeles, California, I walked away from the conference with a fresh perspective on the link between traditional and digital marketing processes. There’s no denying that time and technology has allowed marketers to fine-tune their focus on targeted consumers; however, targeting based on online consumer behavior still shows signs of guess-work within today’s marketing...
Fundraising with Tinder
04/10/15
By: Lori Highby
Social media is a common place to see fundraising requests; however, I recently saw a screenshot of a Tinder profile being used for fundraising purposes while scrolling through my Facebook Newsfeed. Needless to say, my interest got the best of me.    I asked my friend to connect me via Facebook with Mark Babel, the person who is using Tinder to raise money for the Leukemia and Lymphoma Society (Disclaimer: As a happily...