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With a home base in St. Paul, Minnesota, the ladies of Bee Fearless operate an e-commerce store selling youth girls hockey apparel. Two hockey moms started Bee Fearless after a fruitless search for fashionable hockey apparel for their hockey playing fashionista daughters. They combined the worlds of finance and fashion to create a hockey line that is fun to wear on and off the ice.
Bee Fearless came to KSC looking to upgrade from their current website presence in order to sell a larger variety of youth girls hockey apparel nationwide. The two main aspects Bee Fearless wanted to accomplish was to simplify the online shopping experience as well as build a community around girls in the sport of hockey.
Everything from the text to the visuals is playful and youthful, appealing to a wide audience. Buying a product online from Bee Fearless is made simple through search functionality, an online shopping bag, and secure checkout process. Bee Fearless builds the youth girls hockey community through social media interaction (Facebook, Pinterest), collecting “Being Fearless” stories online, and fun blog topics.