With over 150,000 URLs being purchased everyday (mashable.com), it's hard to make your website stand out. One very important element to helping your product or service stand out above your competition is the quality of the images being used. Quality images will impress your potential customers and current clients.
"Since your clients can't get up close and feel what you're selling, the photos need to be an accurate representation and make them feel comfortable purchasing from you," commented Sarah Stevens, owner of "I-Do" Photography when asked Why should a business owner hire a professional photographer for product shots?
Quality images will have the features and benefits of the product easily popping out. The lighting and shadows will be aligned perfectly to showcase the important elements. The photographer will have a good understanding of your goal with your product images and how you intend to use them - online!
It's easy for consumers to recognize amateur and professional photography of products online. Think about the last pair of shoes you purchased online. Why did you decide to make that purchase? Did you like the color or the detail in the pattern or stitching? Those features are important to the consumer and the purchase is made because of the quality of the image.
Even though you may not have a product you are selling online, rather a service, your face is part of your brand. Utilizing a professional headshot will help to show your target audience that you are a professional team of individuals ready to work for them. Using a professional photographer can help capture your personality while enhancing your brand.
Sarah shares a couple of reasons why hiring a professional photographer for your head shots is important:
- Professionals provide and know how to use professional and flattering lighting to help hide imperfections, while embracing your best features
- Professional photographers have good judgment on angles and poses that work for different individuals
- Professionals know how to make you feel relaxed and help get the best expressions for you
Professional images are part of your brand and should be part of your overall strategy. Once you take photos of your products or location and staff, these images don't have to be used just on your website.
The head shots of your staff can be used in more than just your company website. With the power of social media, its easy for anyone to have 4 or more social media accounts, some of which will be used for business. Allow your team to use the head shots on their LinkedIn, Google+, Twitter and Facebook accounts.
Use the product shots in catalogs, direct mail campaigns, and of course, your social media channels.