Custom Landing Pages

CUSTOM LANDING PAGES > An SEO Strategy

What is a CUSTOM LANDING PAGE?

A custom landing page is the first page that a potential customer sees after clicking on your link either from a paid ad or a search engine results.  It's where a potential customer "lands" on your site.  It is critical to continue the message that was expressed in the ad through to the landing page. Our custom landing pages are optimized for specific keyword phrases as well as audiences and contain a prominent call to action. These pages engage your potential customers and provoke a desired action (fill out a contact form, buy this product, call us today) to increase the conversion rate of website visitors to buying customers. 

Interested in learning more or getting started?  Fill out this form ---->

Why should we have CUSTOM LANDING PAGES?

• You have less than 10 seconds to prove you are a ‘valuable resource’ to the site searcher
   
• Search engines love ‘Keyword Rich’ pages, or pages focused on one specific ‘Keyphrase’
   
• Conversion form (or Call-To-Action) right on the page minimizes clicking around your site

Crucial elements to a CUSTOM LANDING PAGE

• Clean design with lots of visuals to support your goal
   
• Targeted to one specific longtail keyphrase (EX: Punta Cana destination wedding photographer vs. wedding photographer)
   
• Valuable information that shows YOU are the right answer
  • Testimonials
  • Video
  • Content with resourceful info (tips, hints, tricks, answers)
     
• An offer, special, opt-in deal to collect visitors information and push for the close
   
• Social media profile links (to encourage the follow/fan)
   
• YOUR contact information (phone, email, mail address)
   
• Comparison info (YOUR solution vs a competitors)
   
• YOUR solution and how fast you will supply it
   
• Conversion form (collect their info)
   
• TELL the site visitor what to do next: (Fill out the form to receive your free tips on…)
  • Consider using the word FREE (studies prove higher conversion rate)
     

Interested in learning more or getting started?  Fill out this form ---->

Drive traffic to that CUSTOM LANDING PAGE

• Social media - share the link to your page via Twitter, Facebook, LinkedIn, Google+
   
• Blogging - include a link from internal pages of your site to your custom landing page
   
• Guest blogging - use the signature/bio line of your guest post to promote your custom landing page
   
• Email marketing - include links in your email marketing campaigns to your custom landing pages
   
• Google Adwords - purchase the same targeted keyphrases in your Google Adwords campaign
   
• Ad space in publications - buying online ad space, make sure to include the url to your custom landing page
   
• QR codes at tradeshows - have the QR code at your tradeshow booth link directly to your custom landing page, especially if you are promoting a specific product at that tradeshow
   
• QR codes on direct mail - have the QR code in your direct mail piece link directly to your custom landing page, especially if your direct mail campaign is targeting that specific product or service
   
• Forums - use the signature in your forum communications to link to specific custom landing pages, make sure to use the right anchor text and keywords in your text link

Interested in learning more or getting started?  Fill out this form ---->