Increasing Conversions on Your E-Commerce Website | Keystone Click
Matt Curtis

Increasing Conversions on Your E-Commerce Website

Increasing Conversions on Your E-Commerce Website

With the large boom in e-commerce over recent years, many people are left wondering why they aren’t moving products off the shelves. This lack of sales has left many stores turning to e-commerce as a new outlet for selling product. Much like brick and mortar stores there’s a lot of work that goes into making an e-commerce store effective. Here are some tips on increasing conversions on your e-commerce site!

Optimizing Your E-Commerce SEO

One of the most important pieces of converting customers is making sure they’re able to find you online. Taking the time to set up your website correctly is one of the biggest parts about having an e-commerce site that converts well. Some big tips to get optimize your e-commerce SEO are to;

  • Research keywords and implement them strategically across your sites content
  • Double check to make sure you’re not making the common SEO mistakes
    • Use <h1> tags for headers
    • Make sure to use alt tags on your images
    • Take some time to fill in keyword rich meta descriptions for your pages
  • Have a sitemap that lets Google easily navigate your website

Ultimately, without SEO your website can’t be found by people searching on Google. Understanding the full ins and outs of SEO can be very difficult but at its most basic level, at least take time to choose good keywords and spread them out across your website.

Include Well Written Product Info

Having good copywriting on your site is paramount to having success and the reason is twofold. Firstly, your content is where you do a lot of your SEO optimization so making sure you’ve followed the previous step and done the necessary research beforehand is huge to getting your content written well. Secondly, you need to write content that supplies your customers with enough information that they can make an educated decision about your product; too often people will create e-commerce sites and try and sell complex products with a single line of text.

Create a Clean and Easy Navigation Bar

Once you’ve gotten people to your site you want to make sure that they’re able to navigate it easily to find the products they’re searching for. Take time to narrow down your site navigation and simplify the language it’s using; you want to make this as simplified as possible! Once you’ve got it to a point you’re satisfied give it a few weeks and see how it’s working, if people aren’t clicking in certain areas or they’re traveling heavily to another find ways you can maximize on that. Your ultimate goal here is to remove as many barriers to our product as you can.

Add High Quality Product Photos

Most recent digital trends have moved toward visual content and as technology has increased so has the quality of that digital content. Because of this it’s almost required that your e-commerce website has high quality photos that can easily display your product in a good setting. Despite what you’d expect, having poor quality photos has a massive impact on your conversion rate. This area, in particular, is one spot that most e-commerce sites can improve with a small investment and little effort on their own part.

Get The Word Out

Now that you’ve laid out all of the ground work for your e-commerce site the final component to increasing conversions is to promote it. There’s a lot of promotional routs to use, my personal favorite is using inbound marketing tactics and social media since they come with very little to no out of pocket expense. Some tactics you can try are:

  • Adding clear call to actions on social channels
  • Publishing good content on a blog
  • Creating good video content that promotes your product
  • Promoting yourself on Google AdWords
  • Promoting yourself through paid advertising on social media

There are hundreds of ways to go about promoting yourself but these are a few of the more tried and true methods of doing so.

Conclusion

Running a business is hard, especially online. Having a clean, optimized, easy to navigate website will eliminate a lot of the headaches associated to having an e-commerce site. Allowing you to focus on the most important thing of all, your customers. And the more time you spend focusing on customers, the more likely you are at making the conversion.

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Matt Curtis

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