KSC Blog Featured Articles

By: Lori Highby
As a recent participant of DrupalCon 2015 in Los Angeles, California, I walked away from the conference with a fresh perspective on the link between traditional and digital marketing processes. There’s no denying that time and technology has allowed marketers to fine-tune their focus on targeted consumers; however, targeting based on online consumer behavior still shows signs of guess-work within today’s marketing...
Keystone Click - DrupalCon 2015
By: Greg Brey
Lori, Paul and Jim are heading California not just for the beautiful weather, but also because DrupalCon brings thousands of people together who support the Drupal platform! This conference helps Drupal enthusiasts improve on projects as well as allow attendees to build important business connections with a week filled with everything from Drupal training sessions to informative sessions.  DrupalCon is from May 11-15.  ...
Fundraising with Tinder
By: Lori Highby
Social media is a common place to see fundraising requests; however, I recently saw a screenshot of a Tinder profile being used for fundraising purposes while scrolling through my Facebook Newsfeed. Needless to say, my interest got the best of me.    I asked my friend to connect me via Facebook with Mark Babel, the person who is using Tinder to raise money for the Leukemia and Lymphoma Society (Disclaimer: As a happily...
Business Owners Connection
By: Lori Highby
On April 23, I will be partnering with a group of business owners to present a series of educational topics FOR business owners, presented BY business owners. We have decided to call this event, Essential Strategies for the Savvy Business Owner. Our diverse areas of expertise are what brought us together to realize that we can help each other help others. In this event, we will uncover essential strategies and best...
Sitting Disease: Are You Sitting Yourself to Death?
By: Dominica Latus
How many hours a day do you spend sitting? Be honest. If you’re anything like me, between work and commuting the answer is AT LEAST 8 hours per day. YIKES! Nowadays, many people are actually sitting themselves to death. (yes, seriously!) Some scary facts have come out about “sitting disease”, the name given to devastating effects sitting for long periods of time has on our bodies. Sitting is becoming the new smoking...
By: Katheryn Horsley
Although Google has been known to keep their algorithm patterns unidentified, they have recently released information pertaining to their upcoming enhancements toward improved responsive web. In response to the increasing number of tablet and mobile users, Google is taking steps toward improving search results according to their user’s specific device.   The announcement states, “Starting April 21, we will be expanding...
By: Laura Walsh
When Google launched its social network, Google Plus, in 2011, many predicted it to be “the next big thing”. As digital marketers and SEO geeks, we all ran screaming for joy into the arms of Google Plus when it launched in 2011. Finally, after years of flirting, there was a marriage between search engines and social media.   Move aside, Facebook; Google, the entity that rules the modern day digital landscape could not...