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KSC Blog Featured Articles

04/22/16
By: Anna Manteufel
As we maneuver our way into new eras, we find ourselves returning to simplistic theories once again. Similar to how bellbottoms made their way back in style, location-based marketing is back on the rise. As in the times before digital marketing, consumers were targeted based on location. If you couldn’t reach your target market within the same area code, you could forget having them as a customer. In today’s day and age...
04/15/16
By: Josh Kasombo
When you visit a bad website you can to tell in an instant. Why? Because just like entering a foreign building, when you aren’t able to find where you need to go with ease you get frustrated. Now apply those same principles to your website and you understand the need for having a great website architecture plan!   Users have four questions when they arrive at a website:    Am I in the right place? Do they have what...
2016 Color Trends
04/08/16
By: Dominica Latus
As a web designer, one of the things I always look forward to is Pantone’s Color of the Year reveal. But to the surprise of many (myself included) Pantone actually picked TWO colors of the year for the first time. Those colors, Rose Quartz, a soft pink, and Serenity, a soft blue, are being put side by side to create this year’s primary color combo.     As usual with the winning color (or colors), you can expect to see...
04/01/16
By: Zack Kinsley
Marketing is all about creating great content that educates and builds relationships. These days customers need to be nurtured with new content repeatedly for duration of time. The days of impulse buying are disappearing, and those customers are no one’s true target customer. Automation tools are the key to managing this task effectively. They allow for a set of content to be made and reused over and over again across...
03/25/16
By: Miranda Knudtson
Gone are the days where marketers can send out a mass message to consumers and get a large response. Sure, you might be able to snag a few people, but most will ignore generic messages, especially in the digital world. As we learn more about digital marketing and how our consumers behave, personalization has become more popular. What does personalization mean for the businessman? Personalizing digital marketing...
Using Podcasts in Marketing
03/18/16
By: Josh Kasombo
While content of the written or visual variety continues to be the norm in digital marketing, methods in audio have quickly been on the rise. With the average person having less and less time to commit to absorbing rich content, a vehicle in which you can give your audience a chance to take in your passively is an attractive option. This has been the driving force behind the podcast boom of late. With the ability to...
Reducing Bounce Rate
03/11/16
By: Anna Manteufel
When it comes to our webpages, we’re prideful. We want to show off our content and have the world benefit from what we’ve created. Unfortunately, if consumers don’t see an indication of what they’re looking for within moments of landing on your page, you can expect them to venture off and find it elsewhere. This is what is being referenced when we talk about bounce rate.   What is bounce rate? When searching for a...