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professional photography for website
By: Lori Highby
  With over 150,000 URLs being purchased everyday (, it's hard to make your website stand out.  One very important element to helping your product or service stand out above your competition is the quality of the images being used.  Quality images will impress your potential customers and current clients.  Product shots "Since your clients can't get up close and feel what you're selling, the photos need to...
Web Analytics 101
By: Ryan Mehaffey
  Every business decision that you make has a reason or a goal. For web presence, it is usually to improve sales, exposure, or various aspects of your business.  If that is the case, then design and development is step one. Step two is just as important in the success.  Some terms and ideas that go in line with this topic are shopping cart abandonment rate, referral sites, length of stay on your site, and several other...
Defining the Web
By: Audrey Wayne
DNS - Domain Name Server  This is a computer used by your ISP to store the database of IP addresses and their associated Domain Names. When you type a Domain Name into your browser, your ISP consults the DNS database to translate the name into the appropriate IP address, then broadcasts your request onto the Internet. Image Map Areas of an image on a web page that have links to other areas of the Web. Some types of...
Keystone Click wordle
By: Audrey Wayne
How do you make data un-boring? Well, that sounds like the set up for a really terrible punchline but the answer is a lot more colorful and fun than you’d think! Infographics are taking over the web (and print), turning data into something you actually want to look at! Did you hear that? Researchers and accountants alike just yelled “Yipee!”   First off tho, what exactly IS an infographic? An infographic is a graphic...
HIPAA Secure
By: Audrey Wayne
What happens when you mix legal jargon with medicine and science? HIPAA regulations! While they’re not a laughing matter (except for when we try too hard to make it punny), HIPAA guidelines don’t need to be scary or overwhelming like Emily Post’s “Etiquette”.  There are so many websites and articles out there (yes, the all-encompassing “there”) to help you navigate how to make sure your organization is HIPAA Complaint....
Defining the Web
By: Audrey Wayne
Here’s our 2nd installment of web jargon in layman’s terms:   Half-leading In CSS, half-leading is the leading split in half and applied equally to the top and bottom edges of the element's content-area. The difference between font-size and line-height, applied equally above and below the content-area for each element.   Kludge A kludge is an awkward (but at least temporarily effective) solution or work-around to a...
Google for nonprofits
By: Audrey Wayne
For starters let us say thank you if you are a non-profit reading this blog, thank you for dedicating your time and resources to something bigger than yourself, for being a role model and for your passion to help this world. What you do is simply admirable and Google, as well as Keystone Click, want to recognize that. Google has recently been promoting its Google-Non-Profit sector.  With Google Non Profit, those who...