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Flat Design
By: Dominica Latus
What is flat design? Flat design is simply a trend in which the designs look FLAT. There are no 3D or life-like elements. No textures or glossy buttons.   The idea is to eliminate any design distractions and focus on the content while effortlessly guiding the users to the end goal (purchasing your products or paying for your services!)   The flat design trend gained popularity after Microsoft unveiled its new mobile...
Adaptive VS Responsive
By: Dominica Latus
Previously web designers and developers would create a separate, watered-down mobile version of a site specifically for smart phone users. However, with the constantly changing screen sizes of mobile devices, we are now moving away from the m-dot sites of yesterday and moving ahead with a one-site approach. The one-site approach is exactly what it sounds like: one website that works on ALL mobile devices. Not only will...
Choosing the Right Photography
By: Dominica Latus
It cannot be stressed enough how important good photography is for the look and feel of a website or blog. A good design can only do so much when presenting your company’s brand and personality; the right photography is what brings it all together. There are three ways of obtaining photography for your website. 1. Hire a Professional Photographer Hiring a professional will usually yield high quality results while still...
Responsive Design
By: Grant Worden
Responsive web design (RWD) is a concept that has turned the design world upside down. Responsive web design allows consumers device’s screen size and the web content interact together. Founded by web designer Ethan Marcotte in 2011, experts in the field like Treehouse blogger, Nick Pettit and creator, Chris Swemba describe responsive web design as, “the future of the web.”   As technology...
Pros and Cons of Responsive Design
By: Lauryn Jashinsky
  Responsive web design is making headlines every day. 2013 is predicted to be the year of responsive design. Well-known companies like Sony, Microsoft, Disney, Starbucks, and more have chosen to implement responsive web design. So what is all of this fuss about? One must ask himself or herself the question, “Is responsive design right for me?” Although I cannot answer that question for you, I can offer you some pros and...
Time = Money
By: Greg Brey
Creating website traffic and ultimately conversions into sales are what makes online marketing a viable service.  If your web traffic is high, but site visitors have low visiting times, it shows there is something wrong with your website.  There is no point to having a high traffic rate, with no end-result.   The question is posed, how do you increase visiting time on your website to convert visitors into a sale?  Answer...
Is your website mobile friendly?
By: Dominica Latus
  With mobile expected to surpass desktop browsing in the near future, now is more important than ever to consider a mobile website.   Traditionally, separate websites are made to be viewed on a mobile device and desktop. When opening the page on a mobile device, you would be redirected to the mobile version of the website. In some instances this is still the best option. Responsive design, however, offers a very cool...