By: Zack Kinsley
Capitalizing in a niche market is hard work and takes a lot of effort to gain a large audience. A niche market typically doesn’t have as much of a customer base as say a mass market such as automobiles. This means that finding your target market can be difficult, however, in the long run, these types of markets generally have a high profit margin. Here are four effective steps you can utilize in your effort to stand...
By: Dominica Latus
Successful website design is a lot like building a house. Build something beautiful and functional, and people will want to stay for a while. But build something boring and inefficient, and people can't wait to leave. This means a lot of thought needs to go into your overall design strategy. You have to create something that meets the needs of the user, in an aesthetic that compels them to stay on the page. Ultimately,...
By: Miranda Knudtson
There are multiple ways to market your company and get the word out there: social media, blogging, e-newsletters, email-marketing, etc. You could be doing all this and more, but if your website and products aren’t showing up in Google or Yahoo when users are searching, you could be losing potential customers! This is where Search Engine Optimization (SEO) comes into play. Search engine optimization is a marketing...
By: Anna Manteufel
If you haven’t already noticed, the world has gone social. There’s social holidays shared via skype, social dating apps for your everyday romantic and social media for the rest of us that love to share our collective thoughts and experiences. In response, a shift has occurred in how businesses and industries target their consumers. Social media allows you to join in by engaging with an audience that consists of, well,...
By: Josh Kasombo
Pinterest, the site that was thought to belong to merely middle age women and young girls, is more than just your chocolate chip cookie and hairstyle how to stop. As it turns out, women and men of all ages are using Pinterest as a mode of inspiration, and as a marketer, this should be music to your ears. The site has become the third most popular social media platform leading into the new year, which means you’ve got the...
By: Lori Highby
Brands are always on the hunt for new ways to bolster web presence, which is why the demand for solid digital marketing strategies is so high among business owners. But keeping up online means more than implementing what’s already being done, it means staying ahead of the curve as well. Keeping tabs on emerging trends is the best way to keep your marketing campaigns successful, and your brand top of mind. Here we...
By: Dominica Latus
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