KSC Blog Featured Articles

06/29/15
By: Katheryn Horsley
The use of social media as a marketing tool has steadily increased over the last few years. Whether you’re the marketing manager of a large corporation or just an average Joe, the ability to engage in online conversation is arguably the most compelling feature of social media. So we say harness it!   Just as you’d find in any face-to-face conversation, social media engagement should be carefully fine-tuned according to...
Using Video as a Marketing Tool
06/29/15
By: Greg Brey
Media has become more accessible thanks to mobile phones and tablets.  As a result, video has proven to be an integral component to many marketing teams. The fact is video gives marketers the ability to humanize themselves by showing real emotion; something that speaks volumes to customers.   At the same time, though, it’s important to remember that keeping it simple is the most effective way to connect with those...
Aligning Sales and Marketing Channels
06/18/15
By: Greg Brey
Although sales and marketing are both key factors in any successful business, history has shown a deep divide between the channels. But these two game changers have been enemies for too long. It's time for collaboration, respect and alignment in efforts for sales and marketing departments.   But how do you connect marketing and sales departments, and why?  This was the key theme from Greg Linnemanstons (President/...
06/15/15
By: Katheryn Horsley
As beneficial as social media may be to a brand’s success, many business owners shy away from it simply due to the time commitment involved in updating regularly. However, when a thoughtful strategy is applied, social media can easily foster consumer recognition, loyalty and engagement.   Here’s how to effectively utilize social media to attain its benefits without the burdens:   Create a Content Calendar The best...
The Key to Cutting through the Avalanche of Content - Insights from Experience Inbound 2015
06/08/15
By: Josh Kasombo
It’s 2015 and content marketing is taking the world by storm. Did you know that over 2.73 million blog posts are written and published daily? These numbers can be daunting when you realize you are just one contributor in a pool of millions of pieces of content.    The key to effective content marketing isn’t just creating great pieces of content to read. It’s about but being able to give that content massive exposure....
Discovery Projects & Overcoming "The Cone of Uncertainty": Lessons from DrupalCon
06/02/15
By: Lori Highby
  We love what Drupal is able to do for our clients, which is why it’s always a pleasure to attend DrupalCon. This year the convention offered a ton of learning opportunities from UX design to business and strategy.   But being that we’re in the business of projects, Tom Martin’s talk, “Discovery Projects: Strategies for Defining the Opportunity” proved to be particularly enlightening.     The “Cone of Uncertainty...
Brain Science & Web Marketing
05/29/15
By: Josh Kasombo
As a digital marketing agency we’re always on the lookout for the best tips and tricks for supercharging our clients’ success. That’s why we continue to love what AMA Milwaukee has done for local marketers by bringing key influencers in the industry to share their knowledge and insights with us. That was certainly the case when we had the pleasure of sitting in on Andy Crestodina’s seminar, “Brain Science and Web...