The Challenge
Convergent Solutions got put in a tough spot when their website was hacked. The hack left them with no content as they lost all the information that populated their former website. They made the decision that in order to make the best out of the situation, that they would need a new website that blew their old site out of the water. They needed an updated and professional site that told their story, generated traffic, and conveyed their brand and values in a compelling manner.
The Process
Due to Convergent Solutions losing their content from their previous website after being hacked, extra emphasis was put on spending time to learn about their business, how they wanted to convey their message, and crafting that message to appeal to customers. In order to ensure that Convergent’s new site would generate traffic, we utilized keyword research to identify keywords that would be used on the site that would drive traffic to their site.
The Outcome
After months of not having a functional website, Convergent Solutions we’re finally rewarded with a professional and original website that focussed on highlighting their story. Convergent’s new website is easy to navigate for visitors and showcased their value propositions in a way where customers could see how they would benefit from Convergent’s services. As an added benefit, Convergent has been able to show off their website to more prospective customers than ever as their website traffic is at an all-time high.
