It’s crucial that your website is displayed by search engines like Google or Bing — the higher up on the list, the better. How do you make that happen? The answer is Search Engine Optimization.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) is the business of meeting your prospects, customers, and advocates online in the search engines, which they turn to for all kinds of information and decisions. It includes activities like SEO, content marketing, pay-per-click (PPC), and display advertising.
SEM activities are all viable and affordable digital marketing initiatives for any size business. Their goal is to make your business discoverable anytime and anywhere.
Within search engines there are two ways to get your business to be found and highly ranked:
- Search Engine Optimization makes adjustments to your website to help search engines find it and rank it highly.
- Paid Search, or Pay-Per-Click (PPC) uses an online bidding system to win the right to display advertisements to users searching for specific terms.
The best digital marketing strategies consider both tactics and choose the activities that best meet their business objectives.
Search Engine Optimization (SEO)
The goal of SEO is to optimize the technical and content aspects of your website to drive more traffic, convert site visitors, and ultimately, generate more sales. Search Engine Optimization is one of the fastest-changing components of digital marketing and web design. What worked five years ago is not what works today.
Your website SEO is mainly made up of:
Content — Your website copy and the content you share on your website (blogs, articles, videos) are the biggest contributors to your website’s likelihood of being displayed by a search engine. Google wants to deliver relevant information to searchers. Keystone Click can help you include the keywords people are searching for so that your site is seen as relevant.
SEO Formatting — We can help you format your website so that it’s easily understood and indexed by Google.
Links and Social Media — Google prioritizes sites that it deems “authoritative” — sites that are talked about or linked to form other sites. So, it is important that others are linking to you and sharing your content. Keystone Click can help you create shareable content.