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Certified Scale Inc. is proud to be a supplier of quality weighing equipment and services to a vast and diverse array of clients. Certified Scale has been serving Wisconsin since 1969, with their many years of experience helping them to provide prompt and knowledgeable solutions for their customers weighing applications. Certified Scale has an ISO/IEC 17025 accreditation by A2LA, an initial certification from 1999 that continues to the present day.
Certified Scale was looking for a better e-commerce platform that would be able to handle the vast number of products (over 6,000), manufacturers, and accessories, as well as advanced product filtering to create a user-friendly shopping experience for site visitors. Not only were they looking for a content management system (CMS) that would make the customer experience simple and intuitive, they were also looking for a CMS capable of search engine optimization to drive more traffic to the site into order to increase sales. Based on the number of features needed, as well the number of products, a custom back-end was required in order to complete the project.
The new Certified Scale website highlights the breadth of product types as well as the vast number of manufacturers. The product filtering options - scale, weights, manufacturers - allow for a user-friendly customer experience. Customers are now able to compare and review products as well as search for accessories for those products. There is also a product discount feature. With shipping integrated into the site, the Certified Scale website is a one-stop-shop. Social media sharing drives traffic to the website and creates an interactive shopping experience for customers.