Digital Marketing Strategy: An inbound approach
We are all familiar with digital marketing. In the simplest terms possible, digital marketing is the promotion of a product or service through online, electronic media. We've all come in contact with digital marketing. Whether that was in our inbox, on social media, when purchasing an item online, or reading an article on the CNN website, we have all been faced with brazen, unwelcome pop up ads and noisy videos that play without being prompted.
That is digital marketing at its worst.
Here at Keystone Click, we focus on digital marketing at its best. In its most natural, effective, and targeted manner.
In the days before a digital marketing agency existed, the only media option was to send your message out via traditional media. The world’s largest companies could simply outspend smaller companies to gain more prospects and sales. Once the internet came out it gave 'David' a chance against 'Goliath.' Entrepreneurs created a digital marketing strategy and execution plan and started to overtake large companies online.
This isn't to say that traditional media should be completely thrown out the window. It certainly has it's place, in some circles more than others, and can be a highly effective way to generate business. Part of the foundation of your business should be with digital marketing activities. Think back to the ages prior to the internet. How did a company generate leads and customers?
- TV advertisements
- Print advertisements
- Radio advertisements
- Cold calling
- Direct Mailing
- Door-to-door sales
But, If you aren’t marketing your company online, your competitors are stealing your business prospects. Head to Google right now and type in a keyword that your customers might use to find you online. Your competition is using a digital marketing strategy to gain leverage in search engines.
We help businesses gain traction on search engines, which increases total traffic, generates leads and conversions into customers. A digital marketing strategy is an all-in approach. You need to be utilizing the tools available in your toolbox:
- Social Media Marketing Strategy
- Email Marketing Strategy
- Online Advertising Strategy
- Website Design and Development Strategy
- Search Engine Optimization Strategy (SEO)
- And more!
We understand that this is all very overwhelming. You’re probably thinking, how can we keep up with all of this? That’s where we come in. Keystone Click is a full-service digital marketing agency focused on your return on investment. If you are interested you should drop us a line, and/or read more about our process to ensure that your company is creating revenue from utilizing a digital marketing strategy.