Keystone Click: AI Ethics Policy

AI Ethics Policy

At Keystone Click, we are committed to providing our clients with exceptional digital marketing services, including the use of AI technologies to enhance content creation. As a responsible and ethical digital marketing agency, we recognize the importance of upholding the highest standards in the development and implementation of AI systems. This AI Ethics Policy outlines the principles and guidelines that all members of our team must follow to ensure the ethical use of AI in our work.

Transparency and Disclosure:

We are dedicated to transparency in our AI-powered content creation processes. Whenever AI is used to generate content for our clients, we will clearly disclose it to our clients ensuring that the origin of the content is transparent.

Fairness and Bias Mitigation:

Our AI models must be trained on diverse and inclusive datasets to avoid perpetuating biases. We will take proactive measures to identify and address any biases that may emerge during the AI content creation process. Our goal is to deliver fair and equitable content to our clients and their audiences.

Data Privacy and Security:

Protecting the privacy and security of our client’s data is of utmost importance. We will handle all data, including personal information, in compliance with relevant data protection laws and industry best practices.

Informed Consent:

When using AI to process any sensitive data, we will obtain explicit consent from the individuals involved or ensure that the data is anonymized and cannot be traced back to specific individuals.

Human Oversight and Review:

While AI can significantly aid content creation, it will never replace human expertise and judgment. All AI-generated content will undergo thorough human review before final delivery to ensure its quality, accuracy, and alignment with the client’s requirements.

Continuous Learning and Improvement:

We will continually update and enhance our AI models to improve their performance and reduce potential biases. Regular training and learning opportunities will be provided to our team to stay up-to-date with advancements in AI ethics and responsible AI practices.

Compliance with Laws and Regulations:

Our AI content creation practices will adhere to all applicable laws and regulations related to data protection, consumer rights, and AI usage in marketing and advertising.

Safeguarding Against Misuse:

Our team members will not employ AI or related technologies for malicious purposes or any activities that may harm individuals, organizations, or society at large.

Accountability and Responsibility:

Every team member is accountable for their actions involving AI technologies. If any ethical concerns arise, team members are encouraged to report them promptly to management for investigation and resolution.

Educating Clients:

We will educate our clients about the use of AI in content creation, explain our ethical practices, and address any concerns they may have regarding the ethical implications of AI usage.

By adhering to this AI Ethics Policy, we affirm our commitment to responsible AI usage, ensuring that the technology benefits our clients, their audiences, and society as a whole. As members of Keystone Click, we will uphold these principles and strive to be leaders in the ethical application of AI in digital marketing.

Lori J. Highby

CEO, Keystone Click

August 2023


AI Use in the Content Generation Process:

  1. AI-generated content will never be published in its entirety without edits and/or restructuring by the Content team
  2. Generative AI may be used for the following steps in the content development process
    • Brainstorming headlines
    • Brainstorming email subject lines
    • Brainstorming topics of interest for target audiences
    • Generation of customer persona details based on research and interview data¬† conducted by the Keystone Click team
    • Outlining creative and/or content briefs
    • Optimizing existing published content for keywords identified by team research
    • Identifying grammatical errors
    • Mining of publicly available data for brand or product research
  3. Generative AI may NOT be used for the following steps in the content development process
    • Strategic direction
      • Audience identification
      • Email sequence structure
      • Brand messaging
      • Brand positioning
    • Keyword research
    • Identification of resources/publications/source material for use in content generation
    • Identification of influencers and/or brand partners for use in content development
    • Creation of images for publication with written content
    • Creation of video footage for publication
    • Paid advertising content