You know you need to engage with your customers, but the world of digital social media can be overwhelming and time-consuming. Let Keystone Click's professional social media management team take care of your process (tame the beast).
Social Media Management Made Easy
Because your customers and prospects are there. In today’s digital world, people search out products and companies online FIRST before they even walk in your door or make contact. Keystone Click can help you build your brand reputation, educate and engage your potential customers through social media.
A few important aspects of social media management include:
Social Listening and Monitoring: Tracking conversations and keywords around specific topics, phrases, brands, and industries. Why? So that you know what your target audience is interested in and can join that conversation with engaging content What are your competitors talking about? What are the hottest industry topics? What aren’t people talking about but should be?
Customer Service and Reviews: When was the last time you bought a product or service without checking reviews? In today’s digital world, people turn to social media to reach out to brands and companies when they have an issue with a product or service or want to rave about it. This is the opportunity to turn a negative experience into a positive one, and a positive one into a testimony.
Audience Engagement and Interaction: Which social media platforms are your customers using? People look for different kinds of content on different social media platforms. Do they want to be entertained? Educated? Listened to?
Promotion of Products, Services, and Educational Content: No one likes their feed to be cluttered with ads, but they really do want to know about the latest trends and products that can make their lives easier. Sharing a mix of educational and promotional messages is key.
Do I need paid Social Media?
So you agree that your business needs to be on social media. Great! Let’s break it down a little bit. There are organic and paid social media posts.
Organic social media refers to posting a message, video, or image on your social platform. It is organic because you are not paying a single penny for your post to reach a larger audience. By posting organically, your audience (the people who follow and like your page) will see the post, and by them engaging with your content, their friends and connections will see the content. That is why posting relevant and educational content is so important. As your known audience organically engages with the post, their extended social networks will now get to see it, too.
Paid social media is just what it sounds like - you pay to reach an audience that you get to choose. You might have seen the posts labeled “sponsored” on LinkedIn or Facebook. Each platform has a management tool that you can use to target specific audiences based on their interests, location, age, job title, company name, online behaviors, and more..
What can Keystone Click do for me?
Keystone Click can create and oversee all your social media platforms. We will:
- Optimize your current accounts
- Conduct research on your industry to ensure the correct phrases and keywords are being used
- Develop a custom, comprehensive social media strategy
- Create new accounts that make sense to engage your target audience