KLCM Advisors was in need of an engaging and user-friendly website to replace their outdated site. The previous website was not giving their financial advisors in the field the confidence they needed to refer potential clients back to the KLCM website.
Consequently, their lack of a user-friendly website was hurting their business as a whole. KLCM knew they needed a new website that not only captured their homegrown field but also would give them an online resource to confidently refer their customers.
From day 1 of the design process, it was crucial that we researched the industry, as well as what potential clients were looking for in a website. Being conscientious to be in compliance with the rules and regulations of the financial industry was put at the forefront of the website design.
We knew that we wanted to create a website that was easy for them to update customers on changes in regulations and industry trends through the use of blogs and newsletters. From there on, we focused on building a website that highlighted their strengths in a way that would speak to their potential clients.
Our final step was making the site as navigable as possible to improve the user experience. We did this by building a navigation structure that highlighted their services as well as industry trends through the use of blogs and newsletters.
KLCM was impressed with how clean and user-friendly their new website was. They loved the simplicity of the website and they were happy that their site was unique, professional, and easy to use. Now their financial advisors in the field can refer prospects to their website with confidence.
You can visit KLCM Advisors’ website here.