Defining the Web: 1 Post at a Time (Part 1)

Author: Jack Martin

We understand that sometimes our web-speak is a little too jargon heavy so we’ve decided to instate a monthly series of blog posts dedicated purely to defining key terms related to web design. So here are a few definitions picked from many for this first installment. Feel free to e-mail, tweet or Facebook us any suggestions for words you definitely want to see!

Page Rank

From 0 to 10 (10 being high), Google measures value of web pages compared to each other.

PPC’s – Pay Per Click Ads

Popular form of online advertising. Advertiser pays for the visitors who click on the ads and go to the respective site, the more clicks the more you pay but you also had more exposure.

SEO – Search Engine Optimization

Improving a web site’s ranking in the Search Engine Results Pages (SERPs)

SERPs – Search Engine Results Pages

The pages of results that appear after a search is made.

Backward Compatible

Design that continues to work with earlier versions of a user agent, language, program, etc.


The software on a computer that allows websites to be rendered so they can be “read” by users.


A method that creates additional colors and shades from a palette that already exists. This is done by interspersing pixels of different colors.


An abbreviation for Graphics Interchange Format. It is suited for flat color images and drawings. GIF images display up to 256 colors. The format was created by CompuServ and is often used for animated images.

HyperText Markup Language (HTML)

The markup language that is used on most of the World Wide Web to create web pages. The standards for HTML are controlled by the W3C.

With assistance from: UMN-Duluth

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