Digital Marketing | Why Location Services are the Future of Smart Business

Author: Jack Martin

We’ve all been there before. It’s getting late, you forgot to pick up that thing your spouse specifically asked you not to forget. Coming home without it is not going to end well for you. Luckily you’ve googled the store and it’s still open! You are saved.

Flash forward 20 minutes and you pull up to the store only to find that it closed an hour ago… this is going to be a long night.

Any smart business person knows that a mountain of frustrated customers is the last thing you want if you are trying to build a successful online presence. The key to creating a positive customer experience is optimization. Making sure that each of your sites are accurate and up to date is essential if you want to avoid angry customers. But that can be a daunting task if you have even a few local locations, let alone a national or even global presence. So what is the fix?

Location Services are the Key

If only there was a tool that would allow you to update your location information globally with only a few clicks. That would make things so much easier… well there is! By integrating a location platform into your business you can stay on top of all of your locations online info in real time. Move locations? Change hours for the holidays? Click, click, done! Now you can avoid that angry mob outside your doors and focus on more important matters, like creating a great customer experience.

Optimize and Drive Traffic

Another huge impact location based services offer is the ability to optimize local search traffic in your SEO. 90% of consumer web traffic chooses who will get their business within the first three listings. By integrating a location service into your sites, you can better your chances at landing at the top of your local search results, driving fresh, organic business to you in the process.

Distribute Promotional Material

Location services also allow you to distribute in store promotional material and other mobile content to your customers at any time. Is one branch struggling more than the others? Distribute a promotional campaign specific to that location with just a push of a button. It’s that easy.

So where would one go to find such a service? Well right here of course! Keystone Click offers a variety of different E-Commerce services including location software integration. Contact us today to find out more!