Getting Back to The Basics of SEO

Author: Jack Martin

Regardless of your business’s positioning, it’s important to keep the basics in mind when aligning your content and messaging with the values of your consumers and potential leads. Contrary to popular belief, not every aspect of a business is in need of constant change and adaptation. Successful businesses can attribute their success to a good mix of both new and old methods of targeting consumers. When it comes to the “oldies, but goodies,” we would definitely consider search engine optimization (SEO) to be one of them.

In order to utilize the full power of search engine optimization, you really ought to know what it can do for your business’s online presence. First of all, SEO is free. Yes, completely free. Of course, with everything digital, you may choose to pay for upgrades and better rankings, but that won’t be necessary if you’re doing everything correctly, as you’ll learn to do throughout this piece.

To begin creating content that earns you great web positioning with competitive reach, give these tips a try:

Create Consistent Content

Whether your content is being featured amongst various social media platforms, in guest blogs on credible sites, or spread throughout the landing pages on your website, it’s crucial that your content is aligned across the board. Your first step towards consistency is assuring each of your domain names are the same. This will allow visitors to find you with ease rather than using in-depth navigation. If you’re in the market for a new domain, be sure you’re purchasing a credible domain to avoid spending money on a setback due to previous ownership faults.

Other ways you can maintain consistency may be through your active social media platforms. Keep your imagery and branding the same across the board as well as your messaging technique. While some sites like Facebook allow for more long-form content, you can still adapt other profiles like Twitter and LinkedIn to mesh with existing content by using keywords.

Use Your Words: Keywords

Search engine optimization also thrives in the form of keywords, perhaps the most important aspect of your digital content. Step one in keyword consistency is the research stage. Here you’ll highlight the words and phrases that make your value and offerings stand out. It’s best to conduct this keyword research prior to writing your website content to assure that you aren’t being redundant or overusing certain words and phrases.

Once you’ve coined your terms and sprinkled them throughout your site in just the right fashion, it’s time to promote your content! You may choose to pay for your content to reach a larger sum of individuals or go with a rather organic method of spreading your content. Regardless of budget, you’ll still see a leap in reach when you swap out the elaborate wording you’ve used in the past in exchange for those staple keywords.

Have You Meta Our Friend Data?

The meta data of your site holds more ground than you might expect. As one of the first things people see on a search engine results page, it’s the perfect opportunity to draw in your ideal visitor. Meta data consists of title tags and meta descriptions. In the example below, you’ll find the meta description for Keystone Click beneath the green link to our website. This is content that we created to showcase a concise example of what it is that we offer that will provide our visitors with value.

Meta data Keystone Click example.

Meta descriptions don’t need to be long; in fact, they’re typically rather short to accommodate for spacing requirements. The create the most effective meta description possible, keep it under 160 characters or less. For your meta title, try to aim for less than 60 characters!

Now that you know the basics, learn some of the more advanced details to make your blog posts show up on Google with one of our powerful resources!