Hear Ye, Hear Ye…Podcasts 101

Author: Jack Martin

Who doesn’t love listening to the sound of their own voice? But what about other people listening to your voice, do you have something interesting to say? If your company has intriguing content to share, perhaps you should think about venturing into the world of Podcasting.

Who doesn’t love listening to the sound of their own voice? But what about other people listening to your voice, do you have something interesting to say? If your company has intriguing content to share, perhaps you should think about venturing into the world of Podcasting.

Podcasting is a simple way of reaching out to your target market. It utilizes RSS Feeds so people interested in your field can choose to receive your podcasts. This allows them to listen to your podcast when and wherever they so choose. So, as with anything you put on the web, make sure it is worth people’s time. Think of podcasting as your organization’s own talk radio show, just minus the commercials and with each segment individually accessible. It’s more like a CD where you can skip to the track you want to hear rather than wade through the entire cassette tape to get to a 2-minute segment. If your organization just had an important meeting, why not record it and let your consumers get a behind the scenes look. This not only gives out information to your publics, but also lets them know that you are an open organization.

Other types of podcasts that could be interesting would be:

-Interviews: Have members of the company share a bit about themselves to make the organization more personal to the listeners

-Product Reviews: discuss a new product or service that’s coming out

-Directions: explain how to use a product, service or idea to its maximum potential

-Industry News: discuss something new and exciting in your industry whether it is new opportunities or a new organization

So you recorded a Podcast, how do you get people to hear what you have to say?

-As with Facebook and Twitter, include an RSS Graphic on your website to let visitors know that you have a podcast available.

-Enter into a Podcast Directory. When listeners are looking for a certain topic to hear and your podcast shows up as a match for keywords, your work is done. These directories let listeners find you giving you more time to record interesting content for your next podcast. Some directories to consider: Podcasting Station Podcast Alley AllPodcasts For more help with podcasts, check out this helpful site.

Happy Podcasting!

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