Still need convincing that online social media is important?

Author: Jack Martin

“Imitation is the sincerest form of flattery” – Charles Caleb Colton (1780-1832)

When looking at some of the big hitters in the advertising world, its easy to see what is working and what isn’t working to relay a message.Check out Coca-Cola’s website.The first thing you see is a huge promotion to join them on Facebook.The very first thing!Now if this isn’t a message for the world about the power of social media, I don’t know what is. A local radio station recently offered free tickets to a concert, but the only way a listener could get the answer to the station’s questions was to follow them on Twitter. What an excellent advertising opportunity for the radio station to quickly increase their number of followers they have.As radio station gains followers on Twitter, the promoting only becomes easier. The radio station grabs attention on the airwaves and online. Another example I saw earlier this morning is a commercial for Dentyne Gum that plays heavily on the social media concept. Most social media sites allow you to accept, reject, or deny “friends or connections”. This commercial ends with the tag line “60 connections in every bottle”. What’s happening here is the online world is filtering through to the offline world. Lingo and actions normally associated with website activities are being applied to other media.

Why is this happening?

Social media is so powerful that the transition into other media (radio, tv, print, etc) is the only logical next step in the world of advertising. Good marketers know that relaying their message across multiple media outlets is the best way to reach their target audience.Adding social media is another important piece of the puzzle.

Do you need any more proof that social media is an important aspect of your business? It’s a powerful marketing tool that absolutely needs to be part of your marketing strategy and budget. Social media is working. The big guys and little mom and pops are doing it. It emphasizes your brand and message, stimulates your target audience, and keeps your name top of mind in your consumers head.Need more convincing than my examples? Check out this recently published report:Social Media Marketing Industry Report by Michael Stelzner.Click over here to learn more about Keystone Click’s social media services and strategies.