The Benefits of Video Marketing in 2017

Author: Jack Martin

With many companies looking to find that last piece of their marketing plan that will help them be successful, many are turning to video marketing. Statistically, it’s no surprise since as many as 76% of business owners and marketers have said video has a direct impact on their business (Source).

When it comes to actually utilizing the platform, you’ll find that the benefits of video marketing in 2017 far outweigh many other platforms for content. With that being said, here are a few of the major benefits that you can expect to find;

Helping Customers Find YOU

In an ever-changing digital world, the eternal struggle is always reaching your customers – cutting through the noise of cold calls, social media broadcasts, visual bombardments, and every other marketing and advertising piece we see daily. When it comes to reaching your customers, four times as many consumers would rather watch a video than read about it. (Source)

This major rise in video consumption has been heavily attributed to mobile phone usage with just over 50% of all video plays being on mobile devices. (Source). This major platform change from desktop consumption to mobile consumption has prompted an overall shift in the way we consume content as a whole today.

Promoting Your Brand Online

It’s widely known that Google stands as the world’s largest search engine however, what most people don’t realize is that YouTube ranks second. Video offers a whole new promotional format that’s often overlooked by companies because of the barriers to entry.

The demand is there, video content was actually predicted to represent 74% of all internet traffic this year (Source)! Today, the medium is there, the resources are at your disposal, all you need to do is leverage it to the benefit of your business.

Breaking Through the Noise With Innovative Video Technology

The mobile trend hasn’t been the only thing shaping the video platforms and usage, many other major changes in technology are drastically effecting it. With the introduction of 360-degree video, many consumers are given a completely new way to consume video content and as many as 29% of viewers chose 360-degree video over traditional formatting (Source).

360-degree video is just a single example of alternative video methods that excel at getting your content found online. Using 360-degree or live video, viewers are significantly more likely to stay tuned in and ultimately, allow you to break through the noise in the crowded marketing space today.

Making Video Work For You

Adding video to your content strategy can be a big jump in the right direction for improving visibility for your brand in 2017. Without a doubt, the main benefit of video content is the improved visibility for you given the change in the way people consume content on the internet.

If you’re interested in learning more about video marketing, check out the 4 reasons your business should start a vlog! Otherwise, feel free to contact us, we’re always ready to help!