Website Search Engine Keyword Optimization

Author: Jack Martin

Have you ever wondered why your website does not show up on anymore? Did you do a keyword optimization when your site was initially launched? Do you know what words to use when optimizing your website? Was your site once in the top 10 and no longer found in the search engines?

A couple of pointers when it comes to the big bad keyword game of SEO:

1.It is best to be generic with your keywords, think like a typical Internet browser. If you want to find music downloading sites, you generally would type in music downloads, and if that didn’t work just type in music. Internet searchers use basic wording in order to find the most results so they can see all of their options. When you think of your web page title, heading, or the content within, be sure to use common words.

2.With your generic keywords, put together phrases using demographics, such as “Milwaukee ice cream shop” or “Chicago hotel”. Using your location helps the search engines display your site at the appropriate times. No point in your site being listed under “ice cream shop” when the searcher is looking for an ice cream shop in Texas.

3.Stick to keywords that directly relate to your product or service. There is no point in trying to attract visitors to your site by using popular word searches. SEO is about bringing in quality site visitors, not about the quantity of visitors. Popular keywords are always changing. As time goes on, search engines change their algorithms to better their services and to keep webmasters from spamming. That said, SEO is not a once and done process. SEO is something that continually needs to be reviewed and tweaked. Although this can get quite time-consuming and costly, as the initial research for keywords and how to optimize everything is a lengthy task, there are always free services that provide good information as well. Google has a tool called Google Analytics. Users can see in real-time a number of times their website has been viewed and which words were used in the search.

Key things to take away from this post:

Don’t let your website get lost in the World Wide Web.
Make sure it stays up to date and in front of the world (or at the top of the list) for people to see.

Interested in learning more about keywords and how to use them on your website? Contact us for more information.