Domain registry upstart, Donuts, announced that they will be releasing 7 new global top level domains (gTLDs) today (Wednesday, January 29, 2014) and that we can expect even more to be released to the public by the end of the year.
What is a Top Level Domain?
Instead of the classic .COM, .NET, and .ORG, your online venture can purchase a domain suited to your trade, for example the ones that will be released this week includes .BIKE, .CLOTHING, .GURU, .HOLDINGS, .PLUMBING, .SINGLES, and .VENTURES.
The second round of vanity domains includes .CAMERA, .EQUIPMENT, .ESTATE, .GALLERY, .GRAPHICS, .LIGHTING, and .PHOTOGRAPHY and is set to release to the public next week. These domains will be managed by Donuts but will be made available to the public through multiple accredited registrars. The domains will be priced using a tiered model, premium names will go for a higher rate.
What is the purpose or benefit of this venture?
Suppose you own or run an art gallery and want to create a website for yourself so that you can promote the art exhibited at your gallery. Rather than ArtofMilwaukee.com you could have ArtofMilwaukee.gallery, a much more personalized and fitting domain to go along with the purpose of your company. In turn, this could be beneficial for SEO purposes, the more keywords you are able to fit in, the better.
Donuts is looking to give businesses the opportunity to hyper-personalize your online brand. It is a chance “’to find an online identity that speaks precisely to their products, services and interests,’ Donuts co-founder and CEO Paul Stahura.”
Download the official press release for more information.