Paid Search And Social Ads

Deliver Right-Fit Leads, Not Wasted Spend

You need a research-driven, full-funnel ad system built to increase qualified leads, lower wasted ad spend and strengthen your entire growth engine.

Most businesses waste money on ads without realizing it. The targeting is broad, the strategy is disconnected from the customer journey and the reporting is full of vanity metrics. We fix all of that.

Our Paid Search and Social Ads services blend research, targeting, funnel strategy and multi-channel execution to drive right-fit leads, not just more leads. Every campaign is aligned with your Strategic Marketing Plan, integrated with your website and automation and optimized for real ROI.

Companies usually come to us after wasting time and money on underperforming campaigns. The common issues we solve include:

Not enough qualified leads
Overspending with little to no ROI
Internal teams don’t know how to manage complex ad platforms
Previous agencies hid behind vanity metrics
Ad strategy isn’t aligned with the buyer journey
Ads don’t match the website experience or messaging
Weak or inconsistent landing pages
Poor nurturing and follow-up workflows
No clear attribution or measurement structure

This leads to unpredictable lead flow, wasted budget and campaigns that look busy on paper but don’t move the business forward.

Our approach replaces guesswork with strategy, structure and predictable outcomes.

Who We Work With

Built for the Builders

Construction pros, remodelers, and tradespeople: this is your lane.

Whether you're pouring concrete or managing crews, we help you build a marketing foundation as strong as your job sites. We'll handle the digital blueprint so you can stay focused on what you do best: getting the job done.

Makers, Manufacturers, and Midwest Muscle

You keep the world turning quietly, precisely, efficiently.

We get the complex sales cycles, niche audiences, and tight margins. From OEMs to job shops, we bring strategy, data and creative execution to help you stand out in a crowded market and convert browsers into buyers.

B2B Shops That Aren't Afraid to Get Their Hands Dirty

You’re running a lean business and need results, not fluff.

Whether you're in logistics, shredding, HVAC or heavy equipment, we understand B2B isn’t about likes, it’s about leads. We connect your brand with the right buyers through research-first digital strategy that delivers measurable ROI.

Pros Who Sell Expertise, Not Products

Whether you're in finance, legal, consulting or another knowledge-based field, your reputation is your brand. We dig deep to understand your audience, then craft messaging that builds trust, elevates authority and drives leads. From polished websites to strategic content that converts, we turn your know-how into business growth.

What We Deliver

Our Paid Search and Social Ads services integrate strategy, creative, funnel development and multi-channel execution that’s all aligned to your growth goals.

Paid Search

Google Search Ads
Google Performance Max
Google Shopping
Google Local Services Ads (LSA)
Bing Ads
Retargeting campaigns

Paid Social

Meta Ads (Facebook and Instagram)
LinkedIn Ads
YouTube Ads
Lookalike and retargeting audiences
Multi-channel paid strategy

AI-Enhanced Ad Strategy

AI-powered audience and keyword modeling
Targeting refinement using AI insights
Predictive analytics and performance forecasting
Creative insights informed by AI (not AI-generated ads)

Conversion-Focused Execution

Landing page creation
Conversion rate optimization (CRO)
Funnel alignment with website and automation
Ad copywriting and creative direction
A/B testing

Measurement & Reporting

Full-funnel attribution
Real-time dashboards
Monthly performance reviews
Budget planning and ROI modeling
Clear, actionable insights without vanity metrics

Packages

Paid Ads Audit

A complete evaluation of your paid search, paid social and full-funnel performance that’s designed to identify hidden waste, missed opportunities and gaps in your targeting or landing pages.

Includes:

Platform-by-platform review (Google, Meta, LinkedIn, YouTube)
Budget allocation + ROI analysis
Audience and keyword relevance
Landing page alignment
Conversion rate evaluation
Reporting and attribution structure
Competitor ad presence review
Clear findings and recommended next steps
30-minute insights call

Perfect for:

Companies who want clarity before committing to ongoing management.

One-Time Engagement of $2,500

Monthly Paid Ads Management

Full-service campaign management across paid search and paid social, built to generate right-fit leads and measurable ROI.
Includes:

Campaign build and optimization
Ongoing targeting refinement
A/B testing for ads and landing pages
Multi-channel retargeting
Copywriting and creative direction
Monthly reporting and performance insights
Budget planning and forecasting
Lead quality monitoring
Full-funnel alignment with your website and automation

Perfect for:
Organizations ready to scale with predictable, sustainable lead flow.

Starting at $1,500/month

Ready to stop wasting money on ads and start attracting right-fit leads?

Let’s build a paid ad system that fuels real business growth.

Schedule a Paid Ads Consultation

FAQs

Do you manage the ads or just provide strategy?

We handle full execution, from strategy to optimization, so your team stays focused on closing leads.

Can you build landing pages and funnels?

Yes. Strong landing pages are essential to performance, and we create or optimize them for you.

Do you provide reporting?

Absolutely. You receive clear, transparent reporting that shows performance across the full funnel, not vanity metrics.

Do you work with companies outside Wisconsin?

Yes. We work with clients across the United States.

How do you ensure high-quality leads?

We use research-first targeting, full-funnel alignment and AI-informed insights to focus on right-fit buyers, not mass traffic.

How does this integrate with our Strategic Marketing Plan?

Paid ads are a core execution layer of your broader growth system. We ensure every campaign aligns with your strategy, messaging and buyer journey.

Case Study: Personalized Ads Delivered High-Value Leads

A regional bank approached us to improve the quality of their leads in a highly competitive market. Using personalized messaging, precise audience targeting and full-funnel alignment, we achieved:

Significant growth in high-value lead submissions
Strong increase in qualified traffic
Clear improvements in cost-per-lead
Higher conversion rates across their funnels
Better alignment between ads and sales follow-up

This is the power of strategic, multi-channel paid advertising done right.

Case Study: Personalized Ads Delivered High-Value Leads illustration

Our Blueprint for Success

Research

We don’t guess. We get the facts. We dig deep into your industry, customers, competitors and current digital presence to uncover what’s working, what’s not, and where the real opportunities lie.

Strategize

Time to lay the blueprint. Using insights from research, we craft a custom marketing
strategy built to reach your ideal customers and support your growth goals—no templates, no shortcuts.

Execute

Here’s where the rubber meets the road. We launch smart campaigns, design high-
performing websites, and build every asset with your goals (and ROI) in mind.

Measure

We track, test, and tune. You’ll get clear reporting on what’s driving results and where we can tighten the bolts. Continuous improvement is part of the build.

Ready to scale with ads that actually deliver results?

Let’s build a paid ad strategy that fuels sustainable, right-fit growth.

Schedule a Paid Ads Consultation

See Who Backs Us Up

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