What Customer Friction Can Teach Leaders About Growth
Customer friction is often treated as a one-off problem to fix. But repeated questions, confusing handoffs, or inconsistent experiences can reveal larger issues across the customer journey and show leaders where growth is getting stuck.
When More Marketing Creates More Activity but Not More Growth
More marketing can create activity without creating growth. Lori Highby explores how to identify the real constraint before adding campaigns, channels, or budget.
AI Assistant Traffic Is Showing Up in GA4. What Does It Actually Tell You?
AI Readiness Is a Website Strategy Problem, Not a Content Volume Problem
More content won’t fix an unclear website. Learn why AI readiness begins with stronger positioning, connected expertise, credible proof, and a digital presence built to work as one system.