How Camp Agawak Transformed Its Online Presence to Attract New Campers

Introducing Camp Agawak

A Premier Summer Camp for Girls in Wisconsin

Camp Agawak is a renowned, American Camp Association-accredited girls’ summer camp located in Minocqua, Wisconsin, on the pristine Blue Lake. With over 100 years of history, the camp provides a nurturing and adventurous environment where girls, ages 7-16, build confidence, friendships and lifelong skills. Offering an array of activities like water sports, arts, land sports, wilderness adventures, and more, Camp Agawak is known for creating unforgettable experiences in a safe and supportive setting.

The Challenge

An Outdated Website That Didn’t Reflect the Camp’s Vibrancy

Despite its rich history and strong reputation, Camp Agawak faced a major digital hurdle: an outdated, HTML-based website that failed to showcase the camp’s beauty, activities and community.

1. The old website was not an effective tool for engaging prospective families, making it difficult to attract new campers.
2. The site lacked visual appeal: it didn’t feature high-quality images or videos to illustrate the camp experience.
3. Camp staff struggled to make changes, limiting their ability to provide timely updates or showcase campers and activities.

With word-of-mouth being the primary driver of enrollment, Camp Agawak needed a website that would work as an extension of its reputation, offering an immersive, informative and easy-to-navigate experience for prospective and current campers, parents and alumnae.

The Objectives

Creating an Engaging Digital Platform to Drive Enrollment

When Camp Agawak partnered with Keystone Click, they had clear goals in mind:

1. Develop a modern, user-friendly website that is easy to navigate for different audiences (prospective families, current campers and alumnae).
2. Showcase the camp’s offerings with high-quality images, videos and engaging content.
3. Create a seamless user experience with clear pathways for enrollment, FAQs and alumnae engagement.

Success for this project meant delivering a visually captivating, user-friendly website that seamlessly guided prospective families through the decision-making process while keeping current campers and alumnae engaged. For Camp Agawak, success was defined by increased camper enrollment, stronger alumnae connections and a digital presence that truly reflected the camp’s energy, values, and traditions.

The Strategy

A Data-Driven Approach to UX & Digital Marketing

Keystone Click conducted a deep dive into Camp Agawak’s website analytics, enrollment trends and competitor research. The data revealed key insights:

• Prospective families prioritize visuals. High-quality photos and videos of cabins, activities and camper experiences were crucial for attracting new campers.
• Existing campers and alumnae need a space to connect. A blog, event updates, and alumnae networking features were necessary to maintain engagement.
• Two UX paths were required. The site needed to serve both new families exploring the camp and existing community members seeking updates.

Website Structure & UX Design

To address these findings, we designed a dual-purpose website with tailored user journeys:

Primary Navigation & Key Features

• Home: A visually engaging homepage featuring a looping hero video showcasing camp activities, with a clear call to action (Enroll Today).
• Future Families: A dedicated section with FAQs, interactive camp maps, digital tours, camper cabin info and testimonials to ease the concerns of prospective parents.
• Current Families: Easy access to enrollment, camp updates, apparel store and a secure login to Campminder, a cloud-based camp management platform.
• Programs & Activities: Detailed breakdown of all camp offerings, from land and water sports to creative arts and special programming.
• Staff & Alumni: Sections dedicated to recruiting passionate camp staff and engaging alumnae with contact information and nostalgic content.

Technical & Marketing Enhancements

• Optimized for Mobile: Ensuring smooth access for parents researching on their phones.
• Social Proof Integration: Featuring testimonials from parents and campers to build trust.

The Results

A Dynamic, Engaging Website That Drives Enrollment & Community Engagement

With a fresh new website, Camp Agawak now has a powerful digital tool that successfully attracts and engages users. The transformation led to measurable improvements:

• Streamlined Enrollment Process – Clearer navigation and calls to action resulted in an uptick in new camper applications.
• Enhanced Community Connection – Alumnae and current families now have an easily accessible platform for news and updates.

Turn Your Website Into a Powerful Enrollment Tool

Partner With Keystone Click to Design a Website That Captivates, Informs, and Converts

A well-designed website isn’t just about looking great; it’s about driving results. Camp Agawak needed a platform that showcased its unique experience, reassured prospective families, and kept its vibrant community engaged. Keystone Click delivered a solution that exceeded those needs, boosting engagement, increasing enrollment, and strengthening alumnae connections.

If your camp, school, or organization is struggling with an outdated website that doesn’t effectively communicate your value, we can help. Our team specializes in strategic UX design and digital marketing that turns your website into a powerful tool for growth.

Let’s create a website that works for you. Contact Keystone Click today to get started.