How to Get Your Products Into ChatGPT (And Why It Matters)

AI is no longer just a tool. It is a destination. More and more buyers are using ChatGPT like a search engine to ask questions, compare options, and discover new products. If your brand is not showing up in these conversations, you are invisible in a critical part of the modern customer journey.

“ChatGPT referrals are already converting at 6.7%, compared to 3.9% from Google Search.” – ThoughtMetric

source: https://thoughtmetric.io/blog/get-ready-to-submit-your-product-feed-to-chatgpt

That is why OpenAI has opened the door for businesses to get their products directly into ChatGPT’s database. Here is why this matters, how it works, and what you can do today.

Why This Matters for Your Business

• Visibility: Your products surface when customers ask AI questions.
• High intent traffic: ChatGPT users are often closer to purchase.
• Brand authority: Early adopters signal innovation and gain trust.

This is not just another SEO trick. It is about making sure your brand shows up where buying decisions are being made.

Two Paths to Get Your Products In

1. Direct Product Feed Submission (The Big Shift)

OpenAI is rolling out a program for businesses to submit product feeds directly. This means:

• You provide a structured catalog of your products (pricing, images, availability).
• ChatGPT uses your feed to serve accurate, up-to-date results.
• You get more control over how your products appear.

👉 You can sign up for early access through OpenAI’s product discovery page form. Do not wait. Early movers get the edge.

2. Organic Discovery via OAI SearchBot

Until the direct feed is fully live, ChatGPT is already crawling the web. To take advantage:

• Allow OAI SearchBot in your robots.txt.
• Add structured data (schema.org/Product) to your product pages.
• Track visits from ChatGPT with the referral tag utm_source=chatgpt.com.

Step by Step: What You Can Do Now

1. Audit your site – make sure OAI SearchBot can access your product pages.
2. Add structured data – clean, accurate pricing, images, descriptions.
3. Sign up for the product feed submission program – position yourself early.
4. Monitor analytics – watch for ChatGPT traffic and measure conversions.

Expected Outcomes

• Your products show up in conversational search.
• You attract higher quality traffic that converts.
• You strengthen your brand authority in a space competitors have not mastered yet.

“Being discoverable in ChatGPT is not optional anymore. It is the new front door to your digital presence.”

Ready to Be Found?

The shift is happening fast. Businesses that act now will own the advantage when conversational AI becomes the default way customers shop.

📩 Reach out to us to optimize your ChatGPT visibility.