A reliable, flexible process that takes into account YOUR needs.
Our Process
The experience gained through successfully working with hundreds of companies has resulted in Keystone Click’s process. Each stage is important. The amount of time spent and the exact tasks vary depending on what you need.
Research
It all starts with research. We get to know you, your audience, and your offering to provide a strong foundation upon which to build your marketing plan or website design. How much and the type of research depends on the project.
Not sure what you need or what to prioritize to get your digital marketing house in order? Keystone Click offers a Research and Strategy engagement that sets the foundation for a strong digital marketing program. (CTA Link to that service page)
Types of Research
- Technical SEO Audit
- Website Audit
- Content Audit
- Customer Interview
- Competitive Landscape
- Digital Media and Social Media Audit
- Keywords Research
Strategy
How are we going to win? And what does winning look like? Keystone Click will recommend a strategy that fits your company and its goals.
Once we’ve conducted the research and have gathered insights that tell the story about how your customers want to engage with you online, we can build a strategic plan that focuses on what to say, where to say it, and at what frequency to say it. The custom-built strategy maps out the right messaging for your audience. We pinpoint what digital channels your target customers are engaging with online and map out the plan to consistently and effectively communicate your value propositions.
Strategy Deliverables
- Overall strategy
- Identified “Smart” Goals
- Messaging strategy geared to your specific audience targets
- Multichannel tactical communication plan
Implementation
Action, not just talk. Once the plan is made you need a team with the right skills to execute it. We’ll work with you to identify goals and create Key Performance Measures (KPMs) to measure progress toward them. Take a look at how we can support you in including:
- Web Design
- Development
- Hosting, Maintenance & Support
- PPC
- SEO
- Content
- Social Media
- Email Marketing
- Lead Generation
- SharpSpring
- Automation Campaigns
- Video
- Podcast
- Webinars
Measurement
You’ll never wonder what’s going on. Keystone Click’s communication is proactive. Status and next steps are the meat and potatoes of our regular updates.
We recognize and embrace that today’s marketing plans are fluid. We constantly evaluate and adjust plans to take into consideration:
Goals: Is the plan succeeding? What should be changed or stepped up/ enhanced/ replicated/ scaled up
Best practice: Marketing tools and channels evolve. What worked yesterday may not work today.
Market conditions: Whether it is the economy, new product introductions or unpredictable health scares, you need to be responsive to expected and unexpected change.
