Episode 21 – 2017’s Design Trends, YouTube in Google Search, and Sourcing Your Content

Our cast falls short on members but stays big on insight this week when Matt and Min join together to break down powerful information in the worlds of design and marketing. Together, they look at some more future trends, changes to Google search, and more!

2017’s Design Trends [1:45]
YouTube in Google Search [10:20]
Sourcing Your Content [12:05]

2017’s Design Trends

This week, Min revisits the 2017 trends to lay out some insight into the world of design, from an actual designer! Together, her and Matt look at popular trends from colors and layouts of websites, to navigation and user experience in just about everything!

“I’ve been seeing a lot of hype around conversational interfaces lately in the design world. People just want to feel like they’re really talking to someone.” -Min
“There’s also a big trend for websites to be smarter in predicting what their users want, think Amazon but in a lot of other websites.” -Min
“2017 is going to be a year of trying to make things easier for mobile users. Think UI and UX, little things like pulling the screen down to refresh it or simplified navigation” -Min
“Personally, I think virtual reality is going to have the biggest effect on design as a whole, it’s throwing so many designers for a loop.” -Min

YouTube in Google Search

Recently, someone discovered some changes to the mobile search results from Google that could have a huge impact on SEO in the future. To get a deeper look, Matt breaks down the changes and talks about what it could mean to the industry and businesses that want to utilize this powerful tool!

“As we all know, Google is the largest search engine but the second largest is actually YouTube.” -Matt
“A user found that when he searched certain things that videos from YouTube would be listed first and they would auto play like they do on Facebook.” -Matt
“By making videos auto-play without sound, it forces designers to edit text onto the videos that have dialogue or information share verbally.” -Matt

Sourcing Your Content

The number one question our host Matt gets asked when he’s talking with people about digital marketing is, where should you get your content from and how much of it should you curate? Matt takes some time to dive into just that, to answer all those questions so you don’t even need to ask!

“Personally, I like to adhere to a an 80/20 rule if you’re just starting out on social media. Post 80% of curated content and 20% of original content.” -Matt
“For small business who don’t have time to create lots of content, starting small is great until you’ve got a good que of built up material.” -Min
“It’s okay to update older content, just put in your sub header that you’ve updated it. Google likes it, your viewers like it, everyone likes it!” -Matt

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