Episode 59 – The Importance of SSL and HTTPS and The Digital Natives Rapid Fire Marketing Rundown

Author: Jack Martin

Welcome back to another week of Digital Natives where we share some exciting new topics and bid farewell to another of our original hosts. Kyle helps Matt wrap up his last episode where the two look into the security certificate issues sweeping the internet and rapid-fire current topics in marketing.

The Importance of SSL and HTTPS [10:50]
The Digital Natives Rapid Fire Marketing Rundown [19:40]

The Importance of SSL and HTTPS

With many internet users having growing concerns about their privacy online organizations like Google are answering with tighter restrictions and warning. Our host Kyle shares about the new security updates by Google to warn users of the unsecured website and how it can affect you and your website.

“In HTTPS, the S stands for ‘Secure’ and that ensures any data that’s taken in from you is being encrypted behind different vaults of security.” -Kyle
“Google may not negatively impact your SEO based on your site security, but they will flag your website and it will stop people from visiting the website.” -Kyle
“Most SSL certificates are tiered now, meaning you have different options for security.” -Kyle
“Some hosts include SSL pricing within hosting, it increases the cost of hosting a little bit now but it’s really a great option.” -Matt
“More than 64% of Americans have had their data or private information hacked in 2017 alone.” -Kyle
“If you aren’t sure how to protect your website and add that S, talk with your web host and they will help you sort that out.” -Matt

The Digital Natives Rapid Fire Marketing Rundown

With so many things constantly taking place in the digital space, our host Matt tries to keep you updated on some of the highlights. From changes to LinkedIn advertising to new app acquisitions from the social monster Facebook. Get your rapid-fire rundown on all the latest and how it affects you!

“Google is testing out a ‘Book Now’ button your Google My Business listing. This integrates with your booking systems and pulls in financial information” -Matt
“LinkedIn added in auto-play video ads, similar to what you’ve got on Facebook.” -Matt
“LinkedIn is really great for business-based conversions.” -Kyle
“LinkedIn ads convert really well and they’re great for burning up an entire budget.” -Matt
“Facebook is now pushing out mini pop-ups for live videos on top of notifications.” -Matt

You can find this episode of The Digital Natives Cast at:
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The Digital Natives Cast on Google Play
The Digital Natives Cast’s Website